Do You Get More Bulk Email/Spam Than Real Email?

The unsolicited junk or bulk email that you receive is known as Spam. Spam is a very serious problem the people have to deal with daily. Sometimes the junk emails exceed the regular email messages that we receive in our email account. Spam filter can be a solution for you to get freedom from Spam mails. There are different types of software to keep out the Spam emails from your inbox. Spam filters can monitor the emails that come in your inbox and prevent any Spam mail from entering in to your inbox.

The Spam email that you receive is due to the inappropriate usage of mailing list. The mailing list consists of email ids of different people and all of them can be flooded with bulk or junk emails. Many companies send out the Spam email massages to a large number of people who do not ask for such massages. Spamming is considered to be very bad netiquette as it amounts in violating a person’s privacy. Netiquette demand that no email id can be used without the user’s permission.

Many Spam filters are designed to help people who are constantly bombarded with junk or bulk mails. Spam filters make use of filtering technology to filter the contents of the incoming emails. Spam filters can effectively help a person by sorting out these types of incoming emails.

Different types of Spam filters can be helpful for controlling spam. Content based Spam filter is one type that can be used by you. The filter scans the content of the email, and searches for tell tale signs for Spam in the message. Content based Spam filters have however not been very effective in controlling the bulk or the junk messages. The main reason for this being that the spammers had devised ways and means by which they can communicate their message despite the presence of such filters.

Spam filters that are prepared these days are designed to give advanced protection against unsolicited emails and spammers. Bayesian filter technology is another effective way of controlling these mails. Bayesian technology is not like other filtering methods that search for Spam identifying words in the header and the subject line. The Bayesian filter uses the entire perspective of an email when it looks for characters or words for identifying a Spam. Another feature of Bayesian Spam filter is that the more it analyzes the incoming mails, the more it learns to identify Spam mails.

Spam mails can sometimes bombard you in such a manner that you may end up receiving more Spam than the regular emails. Most email service providers have Spam filter software enabled in their sites. All you need to do is select the options of setting the Spam filter for your emails according to your liking. You can mark the sites from which you want to receive or not receive mails in your inbox. Setting the options for blocking the bulk or the junk mails is entirely your prerogative.

Best Way To Zero Cost Solutions to Spam

Spam is a daily nuisance for all of us. It doesn't matter whether you're employed or unemployed. It doesn't matter if you're a CEO of a multinational or if you're a work at home parent - spam affects us all.

There are dozens of porgams available for fighting spam. The major problem is that most of these programs cost money.
What I'm going to do is show you 5 different ways of combating spam - all free.


1. Don't give out your personal email address.
This is stating the obvious but it's the first big mistake people make. DO NOT use your personal email address for
sign up forms, competitions, surveys or any other nonsense that may result in you being spammed. It's much easier to prevent spam, by never giving out your personal email address, than it is to cure the problem once you're on 100's of junk email lists.



2. Use a free email account
Set yourself up with a Hotmail, Yahoo or any other free email account and use it as a spam holder account i.e. use it on all those popups or sign up forms that you *suspect* may try to spam you. You can then periodically check your free email account for both legitimate and spam email and
delete the rubbish you don't want. This single step can save you countless spam related headaches.


3. Use a disposable email address
You could also try a disposable e-mail address from www.spamgourmet.com. This is a brilliant idea. Once you've registered your forwarding email address (your personal
email address) with them you can then create
self-destructing email addresses that stop working after receiving a specific number of emails.


4. Use a free spam filter.
Unfortunately even when you follow all the correct steps you can still wind up getting junk email. There's only solution at that point - install a spam filter on your PC.
The best free spam filter I've come across so far is Mailwasher. An excellent
program that won't cost you a penny.



5. Newsgroups and forums
Spammers love newsgroups and forums. They especially love the way people post their personal email addresses there. It doesn't matter if it's a paid, private or free forum spammers have their harvester programs hunting for email addresses every minute of every day. If you have to post
your email address then use the following format:

username AT domain.com. If that doesn't make sense then what I mean is instead of posting as test@spam-site.com you'd
post as test AT spam-site.com.

Spammers can harvest 35,000 email addresses per hour from newsgroups and forums - don't let your email address become one of those.


There you have 5 simple, free solutions to drastically reduce the amount of spam you receive every single day. If you want to learn more about fighting spam then
drop by spam-site.com.

Technorati Tags: Email marketing

Best Ways Effectively Reduce Spam

Everbody hates spam! I am sure spammers hate getting spam too, but they still continue to dish it out. Why? Because it is still effective. Believe it or not, many of us still click on the links or follow-up with the spam message. As long as we continue to do this, spam will exist. If everybody understood this and paid no attention to spam, the spammers will eventually give up because it costs them realy money to send out emails. It is hard to quantify what the cost of sending out one, two or fifty emails is, but 1 million or 5 million emails certainly has a cost that is not negligible. When the payback starts to get so small that the spammers cannot make a decent living, they will find something else to do. This day will come and I cannot wait for it to arrive.

In the meantime, what can we do about it. Well, I am not going to tell you that there is a perfect solution that will stop all spam, but what I will tell you is that there is a way to reduce the problem and manage it effectively using the 7 steps outlined below.

Step #1: Get Your Own Domain Name

Fighting spam effectively starts with getting your own domain name. For example if your name is Andy Williams, you would purchase a domain name called andywilliams.com, which is of course already owned by the famous singer. This has some unique advantages over using an ISP given domain name or a webmail service such as Hotmail or Gmail. It also has some minor disadvantages. Let's examine these.

One major advantage is that you control the entire email address. You could create emails addresses like andy@andywilliams.com, info@andywilliams.com, sales@andywilliams.com and so on. This is in stark contract to an ISP assigned name like andywilliams@comcast.net. If you wanted another one, you'd have to open up another account or pay extra for each additional ISP assigned address. If you ever decided to switch ISP's, you would lose that email address and have to start over using a new one, and inform everyone you communicated with about it - a very messy proposition.

Many get around this problem by getting a Hotmail, Yahoo Mail or Gmail account which you can access from anywhere as long as you have internet access. These types of email accounts definitely have a place in your email toolchest, but do not suffice as your primary personal email address. One reason is that you do not have access to your email messages and address books when you are not online, like during a long flight. Anotehr drawback is that they do not allow you to export the online address books making portability very tedious.

I prefer owning my own domain name which I call my permanent email address. I will always have this email address as long as I renew this domain name every year. The cost of registering a domain name varies from $4 to $8 per year for most common ones. This is a small price to pay for the advantages it brings you.

The one minor disadvantage of owning your own domain name is that you need to manage it yourself, or have someone do it for you. This in my opinion is far outweighed by the advantages mentioned above.

Step #2: Create Private Email Adresses

A private email address is one that nobody but your inner circle knows about. Every person that you give your personal email address to is someone that you trust and want to receive email from.

Setup one private email address for every person who is going to need to receive messages. This could be you and 5 other members of your family or 12 employees that work for you. This part is quite straightforward, you simply login to your email control panel and create new accounts for each email address that is going to be used to receive email.

Step #3: Create Public Email Addresses As Aliases

A public email address is generally known to the public. It can be specific like andyw@andywilliams.com or generic like receptionist@andywilliams.com.

A public email address is created as an email alias. An email alias is not a real email address, but an address that gets redirected to a real email address. For example, you setup receptionist@andywilliams.com as an alias that redirects to mary@andywilliams.com. Whenever some sends an email to receptionist@andywilliams.com, it will end up in Mary's inbox. If you change receptionists, you simple modify the redirect for a very elegant solution. You can then publish this public email address on a website, in a brochure, on print advertising, business cards etc. without giving away your personal email address and without having to make much changes if Mary leaves and a new receptionist is hired. This is a huge benefit and maintains your privacy as well as those of others you have created email adresses for.

How does this help with spam, you ask? By using email aliases in a smart fashion, you could very easily shut down any spam that starts coming in. Let's examine how this can be done.

Step #4: Setup the Default or Catch-all Email Address

Your email control panel will have something called a "default address" or it is also sometimes called a "catch-all address". This is a valid email address that all unresolved emails go to. If you set this up to be your personal email address for example, then you will receive all emails that are addressed to "anything"@andywilliams.com, this includes sales@andywilliams.com, joe@andywilliams.com, andrew@andywilliams.com etc. Herein lies the secret to combat spam.

Step #5: Create Specific Named Public Email Addresses As And When Required

When you are forced to register on a website where you want to get some information from, you are usually asked for a valid email address. Well guess what, you now have an unlimited supply of valid email adresses. I usually use a specific format when registering at websites - it is "websitename"@andywilliams.com. So if I am registering at a website called www.get-rich-quick.com, I would use the address get-rich-quick@andywilliams.com as my valid email address. When the site sends me an email, it gets redirected to my personal email or whatever the default or catch-all address is.

Step #6: Send Spam Back To Where It Came From, If Possible

Here comes the real bonus, if you subsequently start receiving spam addressed to none other than get-rich-quick@andywilliams.com, you simple create an email alias for get-rich-quick@andywilliams.com and redirect the email back to exactly where it came from, for example georg-bush@get-rick-quick.com. You will then never get another email from anyone using that email address ever again. This is cool and is my favourite part. Bear in mind that spammers usually send email from an address that is not their own, so if you see an address like noreply@get-rick-quick.com, then you would redirect it somewhere else, for example a Hotmail address that you setup just for redirection purposes. Please exercise some discretion here because spammers often use the email addresses of real people and we don't want these innocent people getting redirected email.

Step #7: Be Diligent In The Ongoing Management Of Your Domain

If you do this diligently for each website where you register by identifying the website name, you will very quickly know which websites are selling email addresses and which ones honor their promise not to share your information. ALl this while, nobody by your personal inner circle knows your private email address.

A real-life example in my case: I use a specific email alias for my Paypal account which nobody but Paypal knows. I have never ever received spam on this address, but I have received hundreds of spam messages on other email aliases that I have created. All of these emails supposedly come from Paypal and address me as "Dear Valued Paypal Member" or something similar, warning me that my account is going to be closed or suspended unless I click on their link and update my credit card information.

I hope that I have given you some food for thought on how to manage the ever growing spam problem by protecting yourself by taking some initiative and getting your own domain name. The added benefit is that you now have a permanent email address no matter where you choose to live or which ISP you use to connect to the internet.

Technorati Tags: Email Marketing

Best Ways to STOP Junk Email

Nothing makes me angrier than opening my email in-box to
find over 150 messages, wading through them all, and
discovering that 135 of the messages rate as nothing more
than junk.

The problem with junk email or "spam" (the popular slang
for unsolicited commercial email) only seems to get worse
with each passing day.

Luckily, we can fight back in ways that will actually cut
down significantly on the amount of spam we receive on a
daily basis.

Try these tips and see if they can't cut the spam you
receive down by at least half.

** Don't Respond

Much of the spam you receive contains an "unsubscribe" link
saying something like "To unsubscribe, click here." Do NOT
click that link.

Clicking it lets spammers know they've got a live email
address!

** Use Mailwahser

Get a program like "Mailwasher" from Mailwasher.net that
allows you to view the email you receive before you
download it.

The program makes it simple to delete dozens of emails,
including viruses, before they reach your computer.

** Use Your Filters

Your email program most likely contains filters you can use
to weed out emails containing the usual spam words like
"opportunity, $$$, sex, viagra" and a host of others.

You can set the filters to delete messages containing these
words before ever downloading them to your computer.

** Use An "Assassin"

Spam "killer" services offer users high-powered filtering,
often requiring a sender to prove their identity before an
email gets sent to the recipient.

One such service, SpamArrest.com, forces email senders to
go to a website and type in a random word before their
email gets delivered. This service has gained a lot of
popularity lately and seems reasonably effective.

** Use a Temporary Email

Maintain a public and private email address and never give
your private email to anyone other than family and friends.

Go sign up for a free email account with Hotmail.com or
mail.yahoo.com to use whenever you subscribe to a
newsletter or request a free report. That way, if the spam
ever gets too bad, you can simply abandon the free account
and open another.

Your private email address should remain safe because
nobody will know it except the people you trust.

** Never Post Your Email

Never post your private email address in forums, guest
books, news groups or on a website. Spammers use little
robots that comb the Internet looking for email addresses
they can collect and sell to others.

Always use a free account or set it up so you can shut off
the exposed email address once the spam gets too bad.

** Abandon Ship

Shut down your current account and just start over! This
may seem a drastic move, but it may represent the best
course of action if your sanity or your email box can't
handle another offer for sexual enhancements, a great
business opportunity, or a free cruise.

Notify everyone you want to know your new email address and
get on with life.

Technorati Tags: Email Marketing

Tips And Trik : How To Avoid Spam Robots

Despite the fact that Federal legislation (the CANSPAM act) made it illegal, harvesting email addresses from the web using automated robots remains alive and well.

Spammers who need fresh email addresses release software spider programs that comb the Internet and suck email addresses off Web pages, guest books, and anywhere else you might post your email address.

Once they get your email address, spammers will trade it around like 5th graders with a new pack of Pokemon cards at recess and you can expect the avalanche of email to begin flooding your inbox.

In order to combat this still rampant practice of stealing email addresses from websites and sending people email they don't want, the following tips should help protect you.


** Break It Up **

Obviously the best way to avoid getting picked up by an email harvester is not to post your email anywhere on anyone's website (including your own).

If the only way someone can get your email is if you give it to them, that creates a similar situation to operating with an unlisted phone number.

If telemarketers can't get your phone number, they can't call.

If you must post your email address, post it in a way that a robot won't recognize it as an email address. Instead of posting YOURNAME@YOURDOMAIN.COM, you can put YOURNAME (AT) YOURDOMAIN.COM and then, in parenthesis, put (replace AT with @ to email me).

Though it seems like an extra step for legitimate email, you'll find it a very effective technique.


** Use An Image **

Currently, online spiders (ANY spider, including search engines) cannot read text that appears in a graphic or picture. If you must display an email address on a page, then do it by typing your email address into your favorite graphics program and saving the image as a .gif or .jpg. Then post the image onto your web page so people can see the email, but spiders cannot. This too creates an extra step for people because they must type in your email address, but it's an effective solution if you must display an email address on your own website.

** Use An Email Form **

Another way to cut down on spam originating from your own website is simply not to display an email at all.

Instead, allow customers and prospects to contact you through a form where they fill in fields, click a button, and your website emails you their message.

A note of caution: make sure the form script you use does not keep your email address visible in the form code.

If the form code contains the email address, spam robots can find it even though you don't see it on the page.


** Make It Hard To Guess **

Sometimes you'll get unsolicited email because a spammer guessed your email address.

It's not a far stretch to imagine that someone probably has the email Jim@yourdomain.com, so spammers will do a "dictionary" attack on common usernames.

One way to defeat this is to place a "dot" (.) in your email address, such as Jim.Edwards@yourdomain.com. The dot makes it virtually impossible for spammers to guess your email address.

Technorati Tags: Email Marketing

How To Build Your Own Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE?

Gaining your customers' email addresses will:

* Provide an additional channel for reaching your customers
* Increase the ROI of your marketing investments
* Significantly reduce your customer acquisition and marketing costs
* Allow you to easily measure the impact of your marketing campaigns
* Increase your customer participation and retention rates

With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

Research shows that the majority of organizations have email addresses for less than 10% of their postal files. So how do you level the playing field and start to add quality permission - based email addresses to your database?

Here are some tips that you can use to cost effectively build your email address database and increase your customer participation and retention rates:


START TO ASK FOR IT!

Every communication or touch point with a customer should start or end with a request for an email address. By utilizing the four points below, you should be able to add email addresses for 5% to 10% of your postal file over the course of one year.

1. Direct Mail Collection

Think about how much time and money you spent for copy and design on your last new direct mail piece. Most companies have started to ask their customers for their email address information within these mailings. This is a great step forward. However, companies need to look at one major improvement if they want to increase their email address collection rates.

To date, most requests for email address information have been pushed, shoved or jammed into whatever white space remains. It should be no surprise that the success rate has been less than stellar.

To improve on these efforts, you need to provide your members with a reason to release their email addresses to you. E-newsletters, purchase confirmations, petitions, and special discounts and offers are but a few of the benefits that will encourage your members to come on board.

2. Web Page Collection

Many companies have an email address collection function in place via the web. To improve your sign-up rates, add text below the email request box that informs your visitors of the special email benefits that they will receive (i.e. e-newsletters, purchase confirmations, delivery updates, etc.) upon registering. You can also utilize a pop-up link to inform users of these special benefits.

Finally, your email address request function should be available on your home page. Don't make your users go and look for it. Every click away from your home page reduces the chances of your users taking an action and providing you with their email address information.

3. Existing Email Database Collection

Don't forget to ask the members of your existing customer base for email addresses of their friends, family and associates. Viral marketing is a powerful tool to use and is extremely cost effective! You could ask them either to provide you with additional addresses or simply to pass on your newsletter, email specific offers, or other information to others they feel have similar interests.

4. Telemarketing Collection

Don't assume that your telemarketing agents are asking for email addresses from potential customers. Ensure that your agents have an updated script, which outlines the previously described benefits to potential customers of providing their email addresses.

The suggestions above are a great start! Yet they really should be viewed as a secondary plan for building your email database. To exponentially and expeditiously grow your email database, please read on!


EMAIL APPENDING

Utilizing an email appending service enables you to add email addresses for up to 25% of your postal file, all within 3-4 weeks.

Email Appending - is the process of adding an individual's email address to that individual's postal record in side your existing database. This is accomplished by matching the postal database against a third party, permission based database of postal and email address information.

Best Practices - Email Appending is not a prospecting tool. The DMA (Direct Marketing Association) and its interactive arm AIM (Association of Interactive Marketing) have guidelines in place that dictate that email appending only be used to append email addresses to your existing opt-in postal record house file.

The Process - Your opt-in postal file is securely transferred to an email appending provider, who will do an initial gross email address match of your file against its opt-in database of postal and email address records. Your appending provider will then send these matches a permission-based message prepared by you. All bounces and opt-out requests will be removed from the list. At that point a valid permission-based email address file of your customers will be delivered back to you.

Cost - Less than the price of a postal stamp!


IN SUMMARY

The first step of any successful email marketing effort is to build a permission-based email address list of your customers. The simplest, quickest and most cost-effective way to do this is through email appending, which will enable you to add email addresses for up to 25% of your postal file. Secondary efforts of email address collection via focused direct mail, web, viral and telemarketing practices are also important and will enable you to add email addresses for an additional 5% to 10% of your base on an annual basis.

Best of luck in building your email address database. As many companies have already learned, the ROI and cost savings to be achieved will far exceed your expectations.

Technorati Tags: Email Marketing